‘Salman Khan’ Launches ‘Bigg Boss 7′ | Uncut | Full Episode

Salman Khan Launches ‘Bigg Boss’ 7 | Uncut | Full Episode
“Salman Khan” Launches ‘Bigg Boss 7′ | Uncut
Deepak Dhar, Vivek Mathur, “Salman” Khan, Raj Nayak were at the press conference of the popular reality show ‘Bigg Boss-7′ at Grand Hyatt, Santacruz. The Reality show will air from September 15th everyday from 9 pm.Vodafone has signed on as the presenting sponsor for the 5th year in a row. The show brings together the angelic and demonic elements that best depict ‘Jannat’ and ‘Jahannum’- the 2 extreme traits that reside within the hearts and lives of the celebrity contestants.
Colors begins countdown to its biggest property “Bigg Boss Season Saath-7″

Show takes off on September 15 with “Salman Khan” taking viewers through the lives of the 14 celebrity contestants for 104 days through ‘heaven and hell’
“Big Boss” is set to rule the prime time slots once again, starting September 15, 2013. The reality show inspired by Big Brother, will be in its 7th season this year.

To mark the seventh season, the channel has decided to theme it around ‘Heaven or Hell’.

“We believe heaven or hell are both here. Whatever we do, we will get the result of that here. And that’s what we are going to show. Heaven and hell would both be there in the Big Boss house. You’ll do good, you’ll get benefits in the big boss house. You do bad, you get penalised. It’s that simple,” explained Raj Nayak, CEO, Colors.

The show will be hosted by Bollywood superstar Salman Khan for the fourth year round. Khan will take us through the journey of 14 celebrity contestants who will stay away from the outside world and live within the Big Boss house, allowing around 90 cameras to shoot them every day for 104 days. The show, presented by Vodafone, will air every day on the 9 pm slot.

Big Boss will replace ‘Sanskaar — Dharohar Apnon Ki’ and ‘Na Bole Tum Na Maine Kuch Kaha Season 2′ which were launched in January 2013. The fact that Big Boss is Colors’ biggest property is evident from the fan following it has. As Nayak says,” You may like it, you may hate it. But you will never stop watching it. It is Big! It is so big, in fact, that there are speculations about the show six months in advance.”

Big Boss has already made its foray into regional television. While the Kannada version is hosted by Sudeep, the Bengali version sees Mithun Chakraborty donning the host’s cap. Internationally approximately 20 series of Big Brother are made each year airing in over 60 countries. In India, all three versions are produced by Endemol India.

“Big Boss has captured the attention of the Indian audiences over the past 6 seasons with unpredictable, unadultared, unscripted entertainment. Season 7 — or Big Boss Saath 7, too will have numerous surprises, with the audience reveling in the dual realities of heaven and hell in the confines of the Big Boss house. There are some new things, elements or experiments this year too. But you will have to wait and watch out for it,” said Deepak Dhar, Managing Director, Endemol India.

“Yes, it has been introduced in regional languages which is great. But what makes the Hindi version still tick is the fact that every year the contestants are different, the theme is different. You like to watch different people react differently to different situations and that’s what we are showing. Hindi being more widely spoken over the country helps as well,” added Nayak.

The cult show, as Nayak calls it, needs no introduction to the Indian television viewers. Yet, Colors has decided to market it strongly.

“Heaven and hell was not just a concept that we put up, it was rather a philosophy that we tried to show. There are around 5,000 spots in our own network and 5,000 spots across 40 odd channels. We have 100-odd print ads — a combination of one-pagers and impact ads and so on. On radio we are advertising across 12 radio stations. We continue to be active on digital and a better Big Boss app would also be available for downloads soon. The focus is on television so that we can reach as many eople as possible. The theme of ‘aow and Wow’ have been taken across all mediums,” “pointed out Rajesh Iyer, Vice President, Marketing, Colors.
Salman Khan Launches Bigg Boss 7
Salman Khan Launches Bigg Boss Season 7
‘Salman Khan Launches Bigg Boss Season 7′
“Salman Khan Launches Bigg Boss 7″
“Salman Khan”
“Bigg Boss Season 7″
“Bigg Boss 7″
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Comments

25 Comments
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